COMPANY
AND FOUNDATION

Clara founded Value for Good in 2014. As Founder and Managing Director, she worked on >200 projects across all sectors and 17 SDGs.
She has advised client across sectors on matters such as organisational development and partnership building, with deep expertise in workshop facilitation and Social Return on Investment calculations.

Rayd Abu-Ayyash joined Value for Good in 2019. As Managing Director, he oversees all business operations and supports projects as a senior advisor. He has worked extensively on impact strategy and evaluation projects. He led the creation of the VfG Impact Academy through which he advised over 50 organisations.
Before Value for Good, he advised senior government officials in economic development, renewable energy, and sustainable city design, and developed growth strategies in the financial sector.

Benedikt joined Value for Good (VfG) in 2019. As part of the leadership team, he leads VfG’s Impact Management practice.

He has led numerous engagements with clients from all sectors, focusing on foundations and not-for-profits. He has advised clients on how to better plan, measure, increase and communicate their impact.
Prior to VfG, he worked at Australia‘s leading impact advisory Social Ventures Australia and at the Boston Consulting Group.

Thomas joined Value for Good (VfG) in 2021. As part of the leadership team, he leads VfG’s private sector practice group.
He has led numerous engagements with clients from all sectors, with a particular focus on driving societal impact for investors and companies from strategy over operations to external engagement.
Prior to VfG, he was a Manager at Bain & Company and worked at the World Bank and IFC.

Serena joined Value for Good (VfG) in 2025 as a Senior Advisor to provide strategic and operational support to the Accelerating Human Development (HDX) guarantee facility, a global partnership of EC, EIB and Gates Foundation to finance the development and scale-up of high-impact products and services across low- and middle-income countries.
As an expert in blended innovative finance, Serena also advises VfG on its overall strategy and client work across global development and impact investing.

Jonathan has joined Value for Good in 2021 as a Principal and focuses on Innovation and Technology in the context of Global Development.

Jonathan has primarily advised UN organisations and large foundations in developing and implementing innovative solutions for Digital Public Infrastructure and Financial Inclusion, as well as in deploying technology to different African countries and conducting successful fund-raising campaigns.

Simon joined Value for Good (VfG) in 2023. He is largely focused on VfG‘s Global Development work, with topical focus areas in global health, family planning and financial inclusion in helping international organisations and foundations build institutional partnerships.
Before joining VfG, Simon worked on integrity and anti-corruption for the German GIZ and the UN Global Compact Network Germany, and as a Project Leader for the Boston Consulting Group.

Hans joined Value for Good in 2022 and co-leads Value for Good’s work with Germany-based foundations and not-for-profits.
He has led numerous engagements with clients from all sectors, with a strong focus on impact management and organisational development. Prior to Value for Good, he collected consulting experience at Capgemini Invent and Roland Berger.

Lisa joined Value for Good in 2024 and is the co-lead of the Global Development practice.
She has supported leading companies and foundations to find innovative ways to leverage emerging technologies to solve societal challenges, in the spirit of Tech for Good. 
She was one of the authors of “Generative AI: A New Threat for Online Child Sexual Exploitation and Abuse.”

Béatrice joined Value for Good (VfG) in 2022 and has mostly worked on Global Development projects, with a special focus on partnerships involving large international foundations, national development agencies and European institutions.
Prior to VfG, Beatrice was a management consultant in Paris, after several years working for international development NGOs in Asia.

Jennifer joined Value for Good in 2021 and has since then completed >20 projects working with public, private and non-governmental clients in the areas of global development, health, digitization and education.
In her role as a project leader, Jennifer has led projects on impact strategies, management and reporting for large-scale and small organizations, and supported clients on organisational development questions.
Prior to joining VfG, Jennifer has gained experience in international strategy consulting as well as the German public sector.

Verena joined Value for Good in 2021 and has since then completed >20 projects working with clients across all sectors.
Verena has led various Sustainability and Finance for Impact projects, supporting companies and investors on developing sustainability and impact strategies, conducting impact assessments and preparing impact and ESG reports.

Leon joined Value for Good in 2022.
He primarily enabled German NGO and foundation in setting up and improving their impact management, evaluation and organisational development. With international foundation and private sector clients, his work has focused on global health and impact management.

Carolin joined Value for Good in 2021.
She has coached not-for-profits within the VfG Impact Academy, advised organisations on impact management – including strategy and evaluation -, prepared and facilitated workshops for public institutions, and worked on ESG and sustainability for companies and investors.

Julia joined Value for Good (VfG) in 2023 and primarily supports its Global Development work with international foundations & UN organisations.
Julia has conducted complex analyses on donor landscapes, analysed organisational structures, facilitated strategy reviews, designed and facilitated workshops, primarily fostering knowledge management, digital public infrastructure and human development.

Marcel joined Value for Good in 2022 and has since then completed >20 projects working with clients across sectors and on topics such as food security, humanitarian assistance and impact investing.
He has coached NGOs on impact management, and helped build robust impact management systems to maximise impact delivery, resulting in multiprogram impact evaluations, interactive data dashboards for decision-making, and tailored impact investing frameworks.

Lana joined Value for Good in 2022 and primarily supports its Global Development work with international foundations & NGOs.
Lana has focused thematically on education, global health, and tech for good - conducting donor analyses, researching and writing white papers, and supporting the design and launch of education programs. She is a co-author of “Generative AI: A New Threat for Online Child Sexual Exploitation and Abuse.”

Annika joined Value for Good in 2023, focusing on impact management and impact investing.

She has coached NGOs in impact strategy and data management, worked on the scaling of strategies, advised investors through Net Value to Society (NVS) calculations and supported ESG reporting. Additionally, she has contributed to global health initiatives by leveraging data for policymaking and R&D funding.

Paulina joined Value for Good in 2022 and has since then supported >10 projects with international foundations, NGOs and private sector clients in the fields such as global health, financial inclusion, education, and sustainability.
Paulina has contributed to facilitating cross-sector partnerships, conducting donor analyses, and strengthening organisational development to increase impact.

Asma joined Value for Good in 2023, supporting its Global Development work on building partnerships, improving women‘s health, and increasing access to family planning.
She has conducted complex qualitative and quantitative analyses on topics such as ODA flows, health outcomes, and partner priorities, including actionable recommendations. She has also designed and facilitated workshops tailored to client needs.

Lisa joined Value for Good (VfG) in 2023.
In >10 projects, she has collaborated with international organisations to refine their organizational strategies, coached numerous not-for-profits on social impact management, and supported clients with long-term evaluations.
Before working at VfG, Lisa gained valuable experience at the United Nations and GIZ, as well as Co-founder of a social impact startup in Uganda.

Helen joined Value for Good (VfG) in 2024.
She has supported international and German clients of the public and non-profit sector in maximising their impact - primarily in digitalisation & financial inclusion - through organisational development and strategy implementation.
Prior at VfG, Helen gained strong experience in strategy consulting, amongst other at an international consultancy.

Dina joined Value for Good in 2024 and has primarily contributed to global development projects on healthcare and digital public infrastructure in Africa.
She has worked on cross-sector partnership engagement, quantitative research, landscaping analysis, project management, and impact investing. She also coached not-for-profits in impact management.
Previously, Dina gained diverse work experience spanning public sector, consulting, sustainability, and humanitarian aid.

Sophie joined Value for Good in 2024.
She has supported international foundations and UN organisations in improving women’s health and outcome-based reporting, through research analysis, project management, and support for internal business development processes.
Previously, Sophie gained cross-sector experience, including roles within federal ministries and research institutes.

Florentine joined Value for Good (VfG) in 2024, with a focus on global development.
She has supported amongst others global organisations in succeeding in collaborative initiatives, through project management, facilitation of cross-country partnerships on gender and human development, and social impact workshops.
Prior to joining VfG, Florentine gained experience with international development organizations and a digital health start-up.

Julius joined Value for Good (VfG) in 2024.
He has helped organisations in scaling their programmes and setting up impact measurement structures.
Prior to VfG, Julius collected cross-sector work experience in international foundations and humanitarian aid organisations over to sustainability and climate consultancies.

Shayan joined Value for Good in 2024.
He has worked on international development in a range of sectors, from international institutions to boutique consultancies, on the topics of migration, global health and rights-based approaches to climate issues.

As the Senior Finance & Admin Manager, Susanne is helping Value for Good since 2019 to develop and grow as an organisation. With more than 20 years of experience in administration, accounting, HR, and operations in international settings, she leads all administrative processes of the consulting company. She has an educational background in China Studies.

Eliane is combining her experience from both human resources and social impact to strategically recruit and develop talent at VfG. She has worked at a philanthropic fund for social businesses and a university foundation, and has cross-sector experience from her internships and volunteering work at German and international NGOs (i.e. Oxfam, Red Cross), development agencies (GIZ, inWent) and institutions (German & EU-Parliament, Berlin Senate Admin.)
Eliane has a MSc in Development Studies from NMBU in Norway, and a BA in Political Science from Free University in Berlin.

Maria is combining her experience in administration, accounting and operations in the finance, consulting and nonprofit sectors to support the administrative team at VfG. To her educational background in language and performing arts (BA, Columbia University), she added professional experience in executive administration, marketing, bookkeeping, data analysis and HR/operations spanning two decades. She has also worked as a professional translator and proofreader in film and media, as well as in arts publishing.

Stella has >5 years of experience in communications, marketing and design. In these areas, she has applied her extensive skills to several impact-driven organizations. Among others, she has worked for Acker - an organization promoting sustainable agriculture and healthy food - and Systain, an award-winning consultancy for corporate sustainability along the entire value chain.
In addition to her work for VfG, Stella offers visual design in the form of sketchnotes, graphic recordings and infographics.

Alejandro is another pillar of the Operations Team, drawing from previous experience in different fields of accounting and finance. He was active with different regions and languages over his career, such as the US, Canada, Latin America and Europe. In his last two jobs, he helped improve, simplify, and standardise processes within a country operations scope.
Alejandro’s main drive is business analytics: using finance and accounting as data for decision making so that and how it results in a positive impact and well-being for society.

Marc developed a passion for Talent & Development during his studies. At the core of his motivation is developing people to reach their full potential. Marc dreamed of working at VfG because he wants to help create a better future for the world.
Marc studied Educational Sciences - Consulting and Organizational Development M.A. at Technische Universität Berlin.

Eva joined Value for Good in 2025 as Executive Assistant.
Eva is passionate about driving organisational success and making a meaningful impact by supporting executives, managing priorities and serving as a liaison across all levels of the company.